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AI vs Human Support in BranteHQ

BranteHQ is built around collaboration between AI and humans.

The AI:

  • Handles repetitive and common questions
  • Responds instantly when confident

Human agents:

  • Take over complex or sensitive conversations
  • Can reply at any time, even after AI responses

This approach ensures customers receive fast responses without losing human judgment or empathy.

  1. List the conversations that must always be handled by humans.
  2. Identify common questions that AI can answer safely.
  3. Set escalation triggers for low confidence or sensitive topics.
  4. Start in suggestion-only mode and review outcomes.
  5. Expand automation only after results are consistently accurate.

Can customers request a human?
Yes. You can provide a “talk to a person” option in every channel.

How do I decide what AI should handle?
Use confidence thresholds and clear escalation rules for complex cases.

Contact support@brantehq.com for guidance on handoff rules.